Logotypes are without doubt one of the most difficult and challenging tasks a designer can face. The art of great logo design is certainly 1% inspiration and 99% perspiration.
We avoid the simple high impact logo solution which will quickly betray its origin in some fleeting fad. At Octoberstone we strive to design logos which will stand the test of time. A well crafted logotype must work on a letterhead, the web, and in full colour print. It must also work reproduced in a single colour or in black and white, which is still the standard format used in recruitment advertising.
